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There is a revolution happening and it’s called social media. Some businesses are aware of it and are already seriously maximising on it and others are not quite there yet. But that’s OK; it’s still in its infancy. One of the many industries that we believe will be affected by it in a very profound way will be the restaurant industry.

We urge progressive and ambitious restaurants that want to gain more customers and a better understanding of what their customers truly value and don’t value to embrace this online marketing phenomenon. But it’s not just about acing your social media. One of the best things about social media, which has both good and bad connotations, is that what is being said is out of your control. But what is in your control, i.e. the good aspect, is how you handle and respond to the comments your customers leave.

If your customers have had a good experience they will talk about it. If they’ve had a bad one they will also talk about it and good news never travels quite as fast as bad news does.

It is essential that you are able to stay connected with your customers and that your social media tools are all joined up to one another. This means:

  • Capturing your customers’ experiences during and as soon as they have finished their meal
  • Responding positively if and when their experience is not good
  • Having a central, aligned system so all staff and management in the restaurant deal with feedback positively, particularly bad comments
  • Making the most of good feedback and the opportunities to get greater repeat and referral business from your best customers

Social media is going to revolutionise restaurants and the ones that consider this into their marketing strategies in a serious way will achieve more attention from their customers. The restaurants that do not factor social media and strong customer feedback programs into their customer engagement strategies might find that they will struggle to compete with restaurants that are.

If you have a restaurant or a chain of restaurants and you want to ensure that you are positioned to maximise on this revolution then email us today at info@the4mores.com and we will email you some advanced information, which we think will provide much food for thought.

Bon appétit!