Our Blog

Will twitter’s new venture massage brands egos and bring in customers?

  • July 05, 2010
  • Blog

The next piece in Twitter’s commercial puzzle has been found and launched. As of two weeks ago, new account Earlybird hit the twittersphere as a private account all set to translate offers, discounts and inviting deals from outside brands right into the heart of the consumers microblogging existence.

Retailers have had a phenomenally impressive run at twitter, with such examples of Dell and Coco-Cola, where the former made a total of $6.5million over two years through published links on twitter.

A flurry of incentivizing deals and discounts located in one comprehensive twitter stream should be a no brainer for most companies. Sector specific streams, like EarlyBirdMusic or EarlyBirdBooks are also due to evolve from this new revenue generator.

But will this be a hit with twitter users? I can’t imagine why not. Being able to follow specific brands of interest, with a myriad of offers and incentives, should stimulate hordes of people right to their websites. And the more twitter’s membership grows the more of a governing and crucial platform it will be for brands.

This will only swell when more people start to use the web on their mobile phones, which is already a ‘been and done that’ kind of model, but a lot of people haven’t quite ‘been there and done that’ yet. Give them time. If people tweet as they go about their shopping antics, and offers are popping up for the store they’re in, the online to offline bridge will start to close and the consumer will have a much more engaged relationship with the brand. Simple.

EarlyBird is another progressive advertising model introduced by twitter, but it contradicts the purpose of social media, yet indicates a real sense of customer centricity, which in essence is indicative of social media. Advertising is obviously something that cannot be excluded from the likes of twitter or any other social platform for that matter, but it’s how it’s executed that’s important.

If it is truly serving the users first and foremost and making their purchasing experience more convenient then that’s what really matters, and not what sum the company is making from it. Although that’s quite nice too, and certainly a potential outcome that they probably won’t turn their noses up at.

8 Comments for this entry

  • Wordpress Themes, July 13th, 2010 on 2:10 pm

    Good dispatch and this enter helped me alot in my college assignement. Thank you seeking your information.

  • mandy, July 13th, 2010 on 3:37 pm

    Hi there, so pleased you found it useful. What are you studying? Can I ask how you found our blog? Thanks very much. Mandy

  • errofeSwert, January 18th, 2011 on 3:20 pm

    Hey, This is a message to the website owner. Please check out my friends website, he is offering a very good service that you may be intrested in. Does your website gain hardly any visitors or not rank for keywords you want it to rank for with Google? Well he can help! He can provide you with tens of thousands of backlinks to your site! Take a quick look as im sure you will be intrested. http://hellomotow.net/backlinks/

  • MobileMonopolies, January 22nd, 2011 on 8:50 pm

    Hi, Just came back here to remind you about Mobile Monopoly. It is a great technique and WILL make you money, especially seeing as you own a website. Take a quick look at their video, the system is about using Mobile Advertising which is completely new and an unexposed market where you can make thousands by doing hardly any work. I promise you that after you watch their short video it will change you and it will start making you think. http://mobile-mastermind.com

  • emussycreasse, February 4th, 2011 on 10:16 pm

    Hi, i simply needed to come here to inform you of a very cheap service that posts comments similar to this on millions of WordPress blogs. Exactly why you might ask, well you may want to sell a product or service and target webmasters or merely just improve the amount of backlinks your web site has that will improve your Google rankins which will then bring your web site much more visitors and cash. Take a fast look at this website for more information. http://hellomotow.net/backlinks

  • CyncTockcilky, February 5th, 2011 on 9:19 pm

    Hi, I left you a DOFOLLOW backlink on my website. This isnt a spam message, i actually did leave you a backlink on my site. If you check the top of the page you will see “Sites we like” and there will be a link to this site. Would you be kind enough to leave me a backlink? If so my website is http://crush-the-castle.com please use the anchor text “Crush The Castle” for the link and add it to a post or as a widget. Then please send me a email at backlink@crush-the-castle.com – If you want me to change your links anchor text let me know. Thanks

  • Siskacousioky, February 26th, 2011 on 1:28 pm

    Hi. I like your website but i can tell it probably isn’t getting much traffic? If you want to help imrpove that check this website out, he has a short video that i really suggest you watch. Commission Crusher P.S this isn’t my website and i’m not spamming your blog, i don’t care if you delete this comment. I am only trying to help you improve your site.

  • emussycreasse, March 22nd, 2011 on 7:06 am

    Hi, i simply needed to come here to show you of a very cheap service that posts comments like this on millions of WordPress blogs. Why you may ask, well you may wish to sell something and target webmasters or simply just increase the amount of backlinks your website has that will improve your Google rankins which will then bring your web site more visitors and money. Take a quick look at this web site for more info. http://hellomotow.net/backlinks

Leave a Reply