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Is 2010 the ‘Year of Mobile?’

Credit: Volker

Unlike the internet and the hyperactive surge of social media, mobile marketing and the oh-so accessible mobile apps seems to have slipped through into our (mass consumers) networks (and our subconscious) in a slightly more modest way.

Yes we all know that it exists and has done for the best part of ten years and we’ve all been prey to those annoying texts from gyms and clubs and various brands ramming their products into our SMS inboxes. Of course, the technology has been in place for sometime now, but how much does the average consumer really pay attention to it, and more importantly how effective is it? But that’s just SMS mobile marketing; a mere scratch on the surface of what else the technology offers, irrelevant as to how long it’s taking to become the norm.

Last year the Mobile Marketing Association updated its definition of mobile marketing to this:

‘Mobile Marketing is a set of practices that enables organisations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.’

Two important words there: engage and interactive, and communicate. So three in total, actually. This is also where permission marketing plays a part in the overall success of mobile marketing.  But how much are brands abiding by this? Since social networking sites have taken our communicative and interactive world by storm, mobile marketing has muscled in on the action.

Mobile marketing takes on quite a few different personas, including SMS, MMS, in-game mobile marketing, web mobile marketing, mobile marketing via Bluetooth or infrared and location-based mobile marketing.

With recent developments in the mobile marketing arena, from TweetDeck’s browser-based mobile application and the increase of mobile shopping apps, particularly with women, to new apps for Android and Facebook recently announcing that they’ve now hit the 100 million mark with mobile users, it is certainly spreading at a faster speed than it has ever done before.

But is that to do with technology or popularity? As mobile phones are becoming increasingly sexier and capable of being your sole form of communication, they’ll get there in the end. As more people switch their laptops for these hi-tech super phones when on the move, the ability and scope to reach consumers will get massive and the mobile industry should start to swell-it’s just about how brands decide to use the existing and emerging apps correctly to suit their audience.

How much do you allow brands to reach you through your mobile phone?

3 Comments for this entry

  • Emily N., June 11th, 2010 on 9:09 am

    Hi, I’m very interested in Linux but Im a Super Newbie and I’m having trouble deciding on the right distribution for me (Havent you heard this a million times?) anyway here is my problem, I need a distribution that can switch between reading and writing in English and Japanese (Japanese Language Support) with out restarting the operating system.

  • replica handbags, July 3rd, 2010 on 2:43 am

    I have been looking looking around for this kind of info. Will you publish some more in future? I’ll be grateful if you will.

  • mandy, July 5th, 2010 on 3:36 pm

    Hi, yes absolutely. We will be posting more on mobile apps for shopping and what are the top/easiest ones to use. Thanks for your response!

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