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Everyone’s a Happy Mobile Shopper (well, not just yet)

After our blog yesterday, ‘Is 2010 the Year of Mobile?’ about mobile apps and whether they’ll manage to conquer this year or not-which appears to have some rather opposing views in the mobile marketers world- econsultancy posted an interesting blog on what brands are doing with their mobile commerce checkouts.

We just wanted to chime in and say something about the tips brands need to have ticked off should they want to nail their mobile shopping experiences for their customers. Providing you have a phone with a lightening speed Wi-Fi connection (a 3G connection could cause an apparent head-banking-against-the-wall incident, or in a less violent way, just giving up with the purchase), and a limited number of information requests, abandoning registration and letting the mobile shopper know where they’re up to in the process, then it should be pretty plain sailing.  So, if you don’t have an iPhone or one of those annoyingly slick Android HTC Incredibles from Verizon (Wired.com got all gooey over it), then you may find you’re already stumbling at the first hurdle.

Lets face it; if you want to shop on your mobile you need a decent phone. And in return brands have got to get their act together when it comes to their mobile commerce checkouts. The experience shouldn’t be any different to that of what customers experience sitting at their laptop, desktop or iPad.

And on a personal note, why are numbers always absent at the most critical point of the purchasing journey? Connections fail, checkout details are too lengthy, postcodes aren’t recognised, and while all those things are happening, sales are being lost. If there was a number present (and a human being at the end of it), brands could save some of those sales.

The sooner more brands integrate mobile commerce into their business strategies and in a thorough, accessible way, the better. Or should we say, the speedier, the prettier and the less-information-required for everyone. An all in all happier, satisfied consumer experience, which you will come back to, and with the added convenience of while you’re on the move.

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